Build Trust: Establish and maintain a positive track record in the marketplace.
Advertise Honestly: Adhere to established standards of advertising and selling.
Tell the Truth: Honestly represent products and services, including clear and adequate disclosures of all material terms.
Be Transparent: Clearly disclose all policies and procedures that bear on a customer’s decision to buy.
Honor Promises: Abide by all written agreements and verbal representations.
Be Responsive: Address marketplace disputes quickly, professionally, and in good faith.
Safeguard Privacy: Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.
Embody Integrity: Approach all business dealings, marketplace transactions and commitments with integrity.